The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes are named with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue much easier to read. Whatever number sits in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer end to end.
The convention reaches well beyond the flagship. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
The number in the name plus the word inches tells you the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply closes. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse no one.
| Model | The size number, as width | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux ysl sale 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not published officially |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number misses
Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What really changes is the height, up by two inches, and the width, up by the same. What that means in use is that a size up delivers a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to do the rest. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. The number places the bag on a scale; the specification is what tells you how it behaves.
The Margaux Shoulder 12, where the rule bends
One model in the current line bends the pattern, and that is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson applies broadly: treat the number as a starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a guide rather than a measurement.
What each width holds in practice
Translating inches into daily use is the step most guides leave out. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick kit, which is where the Sofia 8.75 and the small clutches belong. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. A working width is fourteen to fifteen inches, the point at which documents and a tablet cease to be a squeeze. At seventeen inches, as on the Margaux 17, you are into weekend and travel territory rather than everyday use.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, commuting and days when you carry other people’s things too.
- 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.
Price tracks width, but material moves faster still
Size and price move together, though not as sharply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags with no number
A good deal of the line sits outside this system, and mixing the two conventions is where confusion begins. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. Orientation shorthand is what the N/S and E/W prefixes provide, generally read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
The practical value of a literal sizing system is that you can check it before you buy. Measure a bag you already own and like, then compare its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement suggests. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.